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Elena Tuvaeva Managing Partner
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  • Turn-around and restructuring of businesses
  • Equity and debt financing
  • Business and separate asset sale

Our Team

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    Elena Tuvaeva Managing Partner

    Elena established Orange's consulting and investment business in 2011, capitalizing on her fifteen years of managerial and professional experience in various industries: retail and services, food processing, mining and metallurgy, banking and finance.

    In 2003, left Wimm-Bill-Dann (sold to Pepsi in 2010) as acting CFO of the company, together with her finance team joining Mechel group and taking it to an IPO (listed on NYSE in 2004). In 2005, moved to higher positions in business (appointed CEO's first deputy for Mechel’s management company, and Member of Executive Board).

    In 2008, left to join Invest AG (a private equity fund controlled by the majority shareholders of international public steel, mining and vanadium holding) as Vice-President, later also appointed as CEO of Russian Oils – the fund's project company, which was successfully recovered from bankruptcy and sold to a strategic investor.

    Next turnaround and corporate recovery projects executed in the period from 2011 through 2014 included corporate restructuring, optimizing costs to break-even, and taking a group of financial assets (comprising the non-governmental pension fund Mechel-Fund and its subsidiaries – Uglemetbank, Neryungrybank, BASK insurance company, debt portfolios and various non-core assets) with estimated worth of ca. $250 mln to a good pre-sale condition.

    Some the most recently closed or currently progressing investment deals and consulting projects include: retail chains in premium- and lux-market fashion apparel, a clothing production business, a food production business, agribusiness, greenhouses and touristic project.

    Elena currently launches the operation of the first test-site for future fast-food retail chain with a unique patented product idea (developed and funded with own resources).

    For the last ten years, Elena is sitting on the Boards of a number of local companies and is a member of the Association of Independent Directors in the status of "Director" (The Association is member of The Global Network of Director Institutes).

    Graduated from the Finance Academy at the Government of the Russian Federation (with honors), with majors in credit and finance. Fluent in English and basic in Italian, Russian language is Elena's native.

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    Sergey Tsykin Partner

    Sergey's professional experience includes more than twenty years. Having spent three years at Ernst&Young, moved to PricewaterhouseCoopers where he worked for six years, including Moscow and the U.S.A.

    Further on, in 2003, Sergey moved to the industrial sector joining Mechel to take it public at the NYSE (2004), and then led the company's internal control department.

    After three years at Mechel, Sergey took an offer to join Mobile TeleSystems (MTS) as the group head of internal audit. Having successfully developed the internal audit function to the comparable public company standards (adding the operational and effectiveness audit functionality and building an effective team), he also served as secretary to the Board's audit committee and an authorized confidential whistle-blowing line operator reporting to the Board audit committee.

    After three years at MTS, Sergey joined Uralchem to help taking it public (attempting listing at LSE, 2008 and 2010) as head of internal audit and internal control, assisting to develop the company's corporate governance and risk-management functions.

    Having completed his assignment, moved to join the Eurasian division of the leading European big-farma producer – Sanofi-aventis, as head of internal control, based in Moscow. After that, Sergey continued his career as CFO in a food-trading and distribution business.

    Graduated from the Finance Academy at the Government of the Russian Federation, with majors in audit and accounting. Passed the U.S. CPA examination, holds the Russian certified auditor nomination, member of the Russian branch of the international Institute of Internal Auditors.

    Fluent in English. Russian language is Sergey's native.

    At Orange, besides executing projects, Sergey is in charge for project quality reviews and internal control.

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    Svetlana Barteneva Partner and General Manager

    Svetlana has twenty years of practical experience in finance and operational management in various industries, including services sector, retail, food processing, metallurgy, banking and insurance. At the moment, besides leading projects, Svetlana holds the general manager position at Orange.

    During 2013, holding the general manager position at BASK insurance company, she was successful at turning around the company in a distress situation – while criminal charges were pressed against the former management and company's operating license revoked by the regulators, management led by Svetlana managed to recover the business and re-obtain the license, to prepare compliant financial reporting, restructure the business and reduce costs, optimize headcount, installed adequate internal control and earned first net profits.

    Also served as Board member at Uglemetbank and Neryungrybank (as Chairman), and led the internal control and forensic groups at a number of the group's subsidiary companies.

    Before that, in 2009-2011, Svetlana was CFO at Russian Oils group of companies, where she took an active role in revitalizing the business and selling it to a strategic investor. Among the key achievements, there were a successful restructuring of a defaulting bond issue, re-financing of the troubled debt via government subsidy, optimizing costs and organizing an effective internal control and in-house forensic group. In the company sale to Kernel signed in 2011, she was responsible for operational and financial deal matters.

    Svetlana has extensive experience in internal control and forensic investigations - being responsible for the internal audit of Mechel group subsidiaries, conducted a big number of full scope audits covering many high-risk business issues.

    Intermediate in English. Russian language is Svetlana's native.

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    Ivan Sergeev Partner

    Ivan has more than fifteen years of professional experience in investment banking and launching big e-commerce projects.

    For more than seven years, Ivan worked at ABN-АМRО Bank (later part of Royal Bank of Scotland), where he focused on organizing M&A and LBO deals in various industry sectors: oil&gas, finance, FMCG, etc. Among his clients were such market-leading companies as Gazprom, Beltransgaz, Kazmunaigaz.

    Over the last five years, he focuses on development of startups in retail, internet and e-commerce. In 2011, Ivan launched the e-commerce site for Lamoda, one of the leading Russian e-commerce players in fashion retail - as Executive director of the project. For more than two years conducted joint projects with KupiVIP.ru – the leading Russian e-shopping club. Inside the KupiVIP project, conceptualized and launched a number of hit market-campaigns, including a stock trading segment and opened the company's branch in Los-Angeles, California.

    Currently, Ivan successfully develops Bambinizon - a new start-up company, producing and distributing innovative baby clothing.

    Ivan is actively involved in education, giving lectures in financial modeling, business planning in e-commerce and programming at a number of Russian colleges.

    Holds a degree received at the London School of Economics, graduated from the State University – Higher School of Economics (Russia), received PhD in economics from IMEMO RAN (at the Russian Academy of Science), passed CFA level I exam.

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    Inna Golfand Partner

    Inna has more than ten years of experience in strategic and business development, investment management at a number of companies. Successfully launched two startup projects in agribusiness. In 2014, as CEO of Agro-Invest, completed a green-field project in the special economic zone in Kaluga region of Russia worth of ca. $400 mln, building one of the biggest Russian and hi-tech equipped vegetables growing green-house facility.

    Before that, during the four years Inna worked as CEO of Russian Sea – Aquaculture, at that time the Russian leader of the sea-product domestic market and the biggest player in the industry sector, where she led the project to build a salmon growing business in the Murmansk area of Russia as a green-field.

    Was part of the management team to take Russian Sea group of companies public at RTS and MICEX (value at ca. $90 mln).

    Before that, during the three years, Inna worked as investment manager at Invest AG, a private equity fund, managing a $1 bln investment portfolio.

    She also has solid consulting experience helping clients to optimize operating costs, developing and implementing business strategy, raising finance.

    Graduated from the Moscow Institute for Steels and Alloys (with honors), majoring in two specialties – applied mathematics and business management. Passed CFA level II exam.

    Fluent in English. Russian language is Inna's native.

    Besides Orange projects, Inna also founded and develops her own catering project.

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    Anton Vasiliev Partner

    Anton has more than fifteen years of professional experience in various business lines, primarily, investment management, and specializes in corporate law and risk-management.

    Starting in 2012, was a top-manager and Chairman of the Board of Uglemetbank, where he was at various stages responsible for strategy, risk-management, managing and selling its non-core assets, debt collection, operations legal support, presided at the bank's credit committee.

    Before that, during the four years, was conducting M&A deals at Invest AG, a private equity fund, including buying, selling, and split-selling businesses. He had experience in building legal support teams for fund's projects, restructuring bond issues and troubled debt obligations, supporting bankruptcy proceedings, setting up a U.S.-regulated venture fund, participated in various VC investments, including a round led by Rosnano (a Russian-government controlled innovation support corporation).

    Earlier, since 2005, worked in the M&A group and business development of Ritzio Entertainment Group, where he took part in taking over some gambling assets in South America – in Mexico, Bolivia and Peru, and participated in creating a casino business startup in Romania.

    Graduated from the Novgorod State University, majoring in law. In 2005, obtained Masters degree in law from the University of Manchester, UK. Since 2014, enrolled to receive the Executive MBA qualification at the Moscow School of management Skolkovo. Fluent in English. Russian language is Anton's native.

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